Canada 150 and Canadian Agrifood centre stage at leading Spanish trade show
In recognition of Canada 150 and the free-trade agreement between Canada and the European Union (CETA), Canada was named Country of Honour at Madrid’s Salón de Gourmets, one of the largest food shows in Europe.
The Canada pavilion was front-and-centre at the Salon, which attracts over 85,000 Spanish and international visitors every year. 11 Canadian companies and representatives from a number of provinces staffed the pavilion, which included a fully equipped kitchen area with audio-visual equipment for cooking shows and a dedicated networking lounge.
Pavilion programming highlighted the quality of Canada’s gourmet products such as Canadian lobster and scallops, Black Angus beef and bison meat, ice wines and ice ciders, craft beers, spirits, gluten-free products, confectionary and maple syrup products.
Salón de Gourmets 2017 (April 24-27) presented a unique opportunity to promote Canada and Canadian agrifood products and beverages in the Spanish and European market. Canada ranks 23rd among supplying countries to Spain and imports from Canada have been increasing at a double-digit rate. The profile provided by Canada 150 and the impending CETA, will undoubtedly serve as catalysts for future growth.
The Canadian Pavilion at Salon de Gourmets was a focal point throughout the show.
Multiple show cookings occurring in the kitchen of the Canadian stand
Main show cooking event with Michelin-star Chef Elena Lucas
Inauguration of the stand with the entire delegation
Innovative Canadian products as seen in the “New Products” showcase
Canada highlighted on the back and front covers of Gourmets Magazine
Trade Commissioner Hurtado being interviewed on Spanish national television
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