Canada’s trade commissioners in action
Discover the valuable role of trade commissioners (TCs) at Global Affairs Canada (GAC), the force behind Canadian businesses’ global expansion in diverse sectors such as cleantech and ocean technology. In this article, we highlight the work that these GAC employees do in the Trade Commissioner Service (TCS) regional offices across Canada. Find out more about this inspiring career path!
Position: Trade Commissioner – Commerce (CO) or Foreign Services (FS) occupational group
Works in: One of the TCS regional offices, which are at various locations across Canada
Team management: Works in a collaborative team environment at a TCS regional office
Education required: University degree with acceptable specialization in a field relevant to the duties of the position (e.g., commerce, marketing, business administration, economics, international trade)
Experience needed: Experience in international business, engaging with partners and stakeholders, and providing services to clients
Helping Canadian businesses abroad
For those unfamiliar with their role, TCs working for Global Affairs Canada serve as a vital link between Canadian businesses and international markets. They provide guidance and connect businesses with international business leads. Overall, they help companies navigate the complex world of international trade.
“I’ve always had an interest in international relations, diplomacy and contributing to Canada’s role on the global stage,” says Jenny Karnjanavijaya, a seasoned TC from the Pacific Regional Office who has a background in international relations and public administration.
Jenny’s journey into the world of trade diplomacy brought her to Los Angeles, where she orchestrated business-to-business programming for Canadian agriculture and agri-food companies. These businesses were participating in Natural Products Expo West, a major food and beverage trade show in California. The persistence and careful planning of Jenny facilitated productive dialogues between Canadian businesses and American buyers. This contributed to heightened awareness of Canadian food products in the southern California market.
Jenny’s experience in Los Angeles has equipped her with invaluable skills. It helped her pave the way for a smooth transition to the Canadian Consulate in Dubai, United Arab Emirates (UAE). She is now supporting, the expansion of Canadian companies into the UAE.
Experience and competencies for success
Becoming a successful TC demands dedication and adaptability. “One of the obstacles any trade commissioner must overcome is the learning curve. For example, they need to gain a good knowledge and understanding of the sector they are covering. They also have to follow key trends, events and opportunities,” says Ian Murdoch. Ian who studied international relations and works in the Atlantic Regional Office in St. John’s, Newfoundland.
In addition to supporting resource-based industries, TCs navigate tech startups and businesses focusing on clean energy and innovation.
Ian’s outreach to Oslo, Norway, provided insights into ocean technology and global energy transition. He notes the challenge of mastering sector knowledge and staying aware of trends. TCs serve as vital information hubs for Canadian businesses seeking international expansion.
Ian advises aspiring TCs to actively engage in local events, as networking is an important skill for TCs and understanding the needs of Canadian companies is invaluable. Overall, the role of a TC entails flexibility, continuous learning and unwavering support for Canadian businesses on the global stage.
Triumph amid challenges
Navigating the world of trade sometimes poses unique challenges. Shannon Hucker works at the Regional Office of Alberta and Northwest Territories and is currently pursuing an executive MBA.
“One of the projects I’m proudest of was a pilot E-Commerce Accelerator we developed during the pandemic that we ultimately delivered to three virtual cohorts nationwide,” she says. With the accelerator, the TCS supported roughly 40 promising Canadian companies, assisting them in gaining in-depth market knowledge and facilitating connections with industry leaders.
The feedback received was highly positive, prompting a consideration of similar future initiatives for markets in the Indo-Pacific region. Moreover, she frequently works with diverse businesses and is inspired by the presence of women, BIPOC and 2SLGBTQI+ entrepreneurs in her client lists and accelerator programs.
Building bridges to global success
Trade commissioners are the backbone of Canada’s global outreach in terms of global trade, connecting businesses with international business leads and offering valuable insights. The experiences of Jenny, Ian and Shannon underscore the essential role of TC in fostering connections worldwide. Thus, it is an appealing career opportunity for those passionate about international trade.
If you’re interested in becoming a TC, explore available opportunities and seek more information today!
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